


Custom fields indicate project status, while attachments and comments keep discussions and related documents right in the task itself, so it’s faster to find information and get things done. They use templates to easily kick off a project and to ensure no tasks are forgotten.
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Discovery Digital Studios is not alone in this according to the Anatomy of Work: Remote Teams Survey, 55% of knowledge workers who used work management software felt even more productive while working remotely compared to before.Įach video format is represented by an Asana project. They have been able to shoot videos from people’s homes, stay organized, and maintain the same level of production as before. You could see that things were flowing more easily.Ĭontent teams now manage all video production in Asana, even during COVID-19 shelter-in-place. It was a cultural shift into stress relief. Mike began looking for a new tool to manage content production-fast forward to today, and Discovery Digital Studios has more than 400 stakeholders collaborating in Asana.įrustration over not knowing where information was just disappeared. They had to hire up to six contractors twice a year to clean up the backlog of formats. The lack of a defined process not only slowed the team down, it occasionally led to extra costs. Information didn’t flow between editorial teams, video production, content marketing, PR, and other stakeholders, often getting buried in email. Quarterly reporting was difficult because nobody could see what content was made and where it went.

Videos weren’t always created on time, formats were forgotten, and some sat unused because they weren’t shared with the right people internally. There was no standard content production process, and organization was far from optimal: Not only can you watch a master chef bake a soufflé on TV, but you can stream their live class on your iPad via the Food Network Kitchen app and ask questions as you cook along.Ĭontent Operations Director Mike Singer helps teams at these networks conceive, produce, and distribute these videos-often making up to six versions, each one perfectly formatted for their website, Facebook, Instagram, YouTube, and other platforms.īefore Mike and Discovery Digital Studios adopted Asana in 2014, they tried to track content production using spreadsheets and email threads. Their Digital Studios content teams create thousands of videos every month for social media platforms and consumer apps.
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At its core, it’s a TV business, but it maintains a massive digital footprint. Discovery Inc. is the media giant behind big-name entertainment networks like TLC, Animal Planet, and Food Network.
